Becoming a lifestyle brand

Say hello to our new, friendlier, cooler, and more elevated Brand Identity!

Club Med unveils a modernized brand identity designed by Bleu Paris studio — the first rebranding since 2014.

Club Med’s updated creative branding signals an exciting evolution of our brand territory. This makeover is part of a bid to re-energise the brand, revive our personality and make it the most desirable lifestyle holiday brand on the market.

We are returning to our brand essentials: simplicity, epicureanism, nature, luxury and freedom.

1 - Simplicity & personality

Simplicity 

A "less is more" transverse approach 
Our updated Logos fit the brand’s core essence of simplicity and authenticity.

Personality

A strong and unique style, with our signature “pas de côté”
Our new Art Direction to storytell and showcase Club Med’s singularity and our Resort icons form a playful, hand-drawn and premium collection of emblems.

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2 - Exclusiveness

Exclusiveness

Premiumness to increase both brand and product desirability
Our new Color Palette of earthy colors conveys a desire to harmonize with nature. Our Exclusive Collection range has also been refreshed with new visual codes to showcase our luxury experience.

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